Marketing Automation Lead
New York, NY
Category: Marketing
Industry: Technology
Reference ID: JN -122025-104634
Date Posted: 12/03/2025
Shortcut: http://careers.eliassen.com/BqhUP0
Description:
Full time employee opportunity. Hybrid in New York City
We are seeking a passionate and technically skilled Marketing Automation Lead to design, execute, and optimize multi-channel CRM campaigns using Braze. This role combines strategic leadership, hands-on development, and campaign execution to drive fan engagement and lifecycle marketing initiatives. You will collaborate with cross-functional teams to deliver personalized experiences across email, SMS, push, and in-app channels.
This is a full-time, permanent opportunity, offering a competitive salary and comprehensive benefits package. Qualified applicants must be willing and able to work on a w2 basis.
Salary: $120K - $130K
Responsibilities:
- Campaign Strategy & Execution
- Manage end-to-end campaign process: audience segmentation, personalization, QA, and deployment.
- Build and optimize lifecycle campaigns (onboarding, retention, reactivation) using Braze.
- Implement A/B and multivariate tests to improve engagement and conversion rates.
- Technical Development
- Configure and orchestrate complex customer journeys in Braze.
- Develop dynamic templates using Liquid for personalization and conditional logic.
- Ensure accurate tracking, targeting, and rendering across devices and email clients.
- Data & Insights
- Leverage fan profile data, behavioral insights, and predictive modeling to inform strategies.
- Monitor KPIs and extract actionable insights for continuous optimization.
- Collaboration & Leadership
- Partner with Marketing, Data & Analytics, Product, and external vendors to align on goals.
- Mentor junior team members and advocate for best practices in automation and personalization.
Experience Requirements:
Required Qualifications:
- Bachelor’s degree with 5+ years of experience in marketing automation or CRM roles.
- Hands-on experience with Braze (or similar platforms like SFMC, Iterable).
- Proficiency in HTML/CSS for email development and Liquid scripting for personalization.
- Strong understanding of segmentation, dynamic content, and lifecycle marketing.
- Familiarity with data models and integration workflows.
- Excellent communication and project management skills.
Preferred Skills:
- Working knowledge of predictive modeling and machine learning for CRM optimization.
- Knowledge of REST APIs and JSON for connected content.
- Proficiency in Photoshop for creative adjustments.
- Passion for innovation and fan engagement.
Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.
W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.
Please be advised- If anyone reaches out to you about an open position connected with Eliassen Group, please confirm that they have an Eliassen.com email address and never provide personal or financial information to anyone who is not clearly associated with Eliassen Group. If you have any indication of fraudulent activity, please contact InfoSec@eliassen.com.
About Eliassen Group:
Eliassen Group is a leading strategic consulting company for human-powered solutions. For over 30 years, Eliassen has helped thousands of companies reach further and achieve more with their technology solutions, financial, risk & compliance, and advisory solutions, and clinical solutions. With offices from coast to coast and throughout Europe, Eliassen provides a local community presence, balanced with international reach. Eliassen Group strives to positively impact the lives of their employees, clients, consultants, and the communities in which they operate.
Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Don’t miss out on our referral program! If we hire a candidate that you refer us to then you can be eligible for a $1,000 referral check!
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Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. Eliassen Group’s Affirmative Action Plan (AAP) is available for inspection by any employee or applicant for employment upon request, during normal business hours of Monday through Friday, 8:30am to 5:30pm EST. Interested persons should contact Phaedra Wells at pwells@eliassen.com for assistance. It is unlawful in Massachusetts and Maryland to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Applicants with disabilities that believe they require an accommodation or assistance with a position, please email our HR team at hradmin@eliassen.com. This email inbox is designed exclusively to assist job seekers whose disability prevents them from being able to apply online. Emails sent for other purposes will not receive a response.
Please be advised that a number of fraudulent job postings have been released under the Eliassen Group brand.
Unfortunately, fraudulent job postings can happen. If anyone reaches out to you about an open position connected with Eliassen Group, never provide personal or financial information to anyone who is not clearly associated with Eliassen Group
If anyone seemingly from Eliassen Group has ever requested this personal information in the past or does so in the future, please contactInfoSec@eliassen.com.
Please ensure that you are working directly with us by confirming the following:
- When you work with Eliassen Group, all email communication will come from an Eliassen.com address, never Gmail, Yahoo, etc.
- Eliassen Group will never ask you for personal information (home address, bank account, or check routing number) until you have worked with someone clearly associated with Eliassen Group, as indicated above