Email Marketing Specialist
Boston, MA
Category: Marketing
Industry: Insurance
Reference ID: JN -122025-104809
Date Posted: 12/18/2025
Shortcut: http://careers.eliassen.com/nydnbI
Description:
**Hybrid Onsite | 4 days per week in Boston, MA**
Our client is a well-established insurance provider known for its customer-centric approach and innovative solutions. They offer a range of personal and commercial insurance products, including auto, home, and umbrella insurance. With a strong presence in the Northeastern United States, they are committed to delivering exceptional service and value to their policyholders. The company prides itself on its responsive claims process, user-friendly technology, and a dedicated team that works to ensure peace of mind for their customers. Their focus on community involvement and customer satisfaction sets them apart in the insurance industry.
Due to client requirement, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.
Pay: $50 - $65/hr W2
Responsibilities:
Email Template Design & Development:
- Create responsive, engaging email templates using HTML, CSS, and AMPscript in Salesforce Marketing Cloud.
- Optimize templates for all devices and email clients.
- Collaborate to integrate dynamic content and personalization.
Automation & Campaign Management:
- Build content blocks for segmentation and personalized messaging.
- Implement strategies to enhance engagement.
- Use SQL for data-driven audience segmentation.
Testing & Optimization:
- Conduct A/B testing to improve open and click-through rates.
- Use test results for continuous improvement.
- Apply AI tools to optimize campaign performance.
Compliance & Analysis:
- Ensure compliance with digital communication standards.
- Monitor KPIs and campaign effectiveness.
- Provide insights to optimize performance.
Documentation & Knowledge Sharing:
- Maintain documentation of processes and best practices.
- Train team members on email template usage and marketing automation.
Experience Requirements:
- Advanced proficiency in HTML and CSS for building responsive, high-quality email templates.
- Hands-on experience with Salesforce Marketing Cloud (administration, automation, and creative management).
- Strong working knowledge of AMPscript for email personalization and SQL for segmentation and reporting.
- Familiarity with both Litmus and Salesforce Einstein for testing/previewing and email optimization.
- Strong understanding of email marketing best practices, including A/B testing, personalization, optimization, and accessibility.
- Strong collaboration skills, with the ability to partner across teams and explain technical concepts to non-technical stakeholders.
- Salesforce Marketing Cloud Email Specialist Certification is a plus.
Education Requirements:
- Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field (preferred)
Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.
W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.
Please be advised- If anyone reaches out to you about an open position connected with Eliassen Group, please confirm that they have an Eliassen.com email address and never provide personal or financial information to anyone who is not clearly associated with Eliassen Group. If you have any indication of fraudulent activity, please contact InfoSec@eliassen.com.
About Eliassen Group:
Eliassen Group is a leading strategic consulting company for human-powered solutions. For over 30 years, Eliassen has helped thousands of companies reach further and achieve more with their technology solutions, financial, risk & compliance, and advisory solutions, and clinical solutions. With offices from coast to coast and throughout Europe, Eliassen provides a local community presence, balanced with international reach. Eliassen Group strives to positively impact the lives of their employees, clients, consultants, and the communities in which they operate.
Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Don’t miss out on our referral program! If we hire a candidate that you refer us to then you can be eligible for a $1,000 referral check!
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Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. Eliassen Group’s Affirmative Action Plan (AAP) is available for inspection by any employee or applicant for employment upon request, during normal business hours of Monday through Friday, 8:30am to 5:30pm EST. Interested persons should contact Phaedra Wells at pwells@eliassen.com for assistance. It is unlawful in Massachusetts and Maryland to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Applicants with disabilities that believe they require an accommodation or assistance with a position, please email our HR team at hradmin@eliassen.com. This email inbox is designed exclusively to assist job seekers whose disability prevents them from being able to apply online. Emails sent for other purposes will not receive a response.
Please be advised that a number of fraudulent job postings have been released under the Eliassen Group brand.
Unfortunately, fraudulent job postings can happen. If anyone reaches out to you about an open position connected with Eliassen Group, never provide personal or financial information to anyone who is not clearly associated with Eliassen Group
If anyone seemingly from Eliassen Group has ever requested this personal information in the past or does so in the future, please contactInfoSec@eliassen.com.
Please ensure that you are working directly with us by confirming the following:
- When you work with Eliassen Group, all email communication will come from an Eliassen.com address, never Gmail, Yahoo, etc.
- Eliassen Group will never ask you for personal information (home address, bank account, or check routing number) until you have worked with someone clearly associated with Eliassen Group, as indicated above