Business Analyst - Unified Media Planning / Ad Sales
New York, NY
Category: Business Analysis
Industry: Technology
Reference ID: JN -032026-105948
Date Posted: 03/12/2026
Shortcut: http://careers.eliassen.com/LvteWH
Description:
Hybrid 3-4 days on site ideally in New York, NY or hybrid in NYC 3x a week
Our client seeks an independent Business Analyst and Facilitator with unified media planning, ad tech, and ad sales expertise to drive product definition, process transformation, and cross-functional alignment. The role will lead requirements, define future-state unified planning workflows across linear, digital, and streaming, and translate planning pain points into clear product requirements. The analyst will partner with technical teams and SMEs to optimize planning, trafficking, order management, and inventory workflows while facilitating workshops to align planners, sales, and operations. This engagement will guide product teams with rationale, ensure scalable integrations with downstream ad tech systems, and improve forecasting, inventory modeling, and data flows.
Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.
Rate: $70.00 to $80.00/hr. w2
Responsibilities:
- Lead requirements gathering sessions and facilitate discussions to translate business needs into actionable product direction.
- Document current-state and define future-state business processes with clarity and alignment across stakeholders.
- Serve as a subject matter expert in ad sales for planning, trafficking, order management, and inventory workflows.
- Partner with technical teams to analyze legacy systems, uncover gaps, and define scalable processes.
- Guide product development by articulating the rationale behind requirements and ensuring outcomes meet objectives.
- Communicate fluently in ad tech terminology to bridge business and engineering teams.
- Challenge assumptions, identify opportunities, and propose innovative solutions.
- Create detailed process maps, user stories, acceptance criteria, and supporting documentation.
- Facilitate workshops to align planners, sales, and operations on unified workflows.
- Translate planning pain points into clear product requirements and rationale.
Experience Requirements:
- Hands-on expertise with cross-channel planning workflows across linear, digital, and streaming.
- Deep understanding of unified campaign planning including budgets, allocations, reach and frequency, and pacing.
- Experience with planning platforms such as Mediaocean/Prisma, Operative, and Freewheel/Strata.
- Knowledge of planning data flows into order management, trafficking, inventory, and reporting systems.
- Proven ability to define future-state unified planning processes beyond current-state documentation.
- Strong grasp of forecasting and inventory modeling across channels.
- Experience integrating planning tools with downstream ad tech systems.
- Ability to identify gaps in legacy planning workflows and propose scalable solutions.
- Comfort leading workshops with planners, sales, and operations to align on unified workflows.
- Ability to translate planning pain points into clear product requirements and rationale.
Education Requirements:
- No specific degree or certification requirements stated.
Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.
W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.
If anyone reaches out to you about an open position connected with Eliassen Group, please ensure that you are working directly with us by confirming the following:
· When you work with Eliassen Group, all email communication will come from an Eliassen.com address, never Gmail, Yahoo, etc.
· Eliassen Group will never ask you for personal information (home address, bank account, or check routing number) until you have worked with someone clearly associated with Eliassen Group.
If you have any indication of fraudulent activity, please contact fraud@eliassen.com.
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Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. Eliassen Group’s Affirmative Action Plan (AAP) is available for inspection by any employee or applicant for employment upon request, during normal business hours of Monday through Friday, 8:30am to 5:30pm EST. Interested persons should contact Phaedra Wells at pwells@eliassen.com for assistance. It is unlawful in Massachusetts and Maryland to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Applicants with disabilities that believe they require an accommodation or assistance with a position, please email our HR team at hradmin@eliassen.com. This email inbox is designed exclusively to assist job seekers whose disability prevents them from being able to apply online. Emails sent for other purposes will not receive a response.
Please be advised that a number of fraudulent job postings have been released under the Eliassen Group brand.
Unfortunately, fraudulent job postings can happen. If anyone reaches out to you about an open position connected with Eliassen Group, never provide personal or financial information to anyone who is not clearly associated with Eliassen Group
If anyone seemingly from Eliassen Group has ever requested this personal information in the past or does so in the future, please contactInfoSec@eliassen.com.
Please ensure that you are working directly with us by confirming the following:
- When you work with Eliassen Group, all email communication will come from an Eliassen.com address, never Gmail, Yahoo, etc.
- Eliassen Group will never ask you for personal information (home address, bank account, or check routing number) until you have worked with someone clearly associated with Eliassen Group, as indicated above