Senior Manager, Digital Analytics and Optimization in Burlington at Eliassen Group

Date Posted: 9/22/2022

Job Snapshot

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Job Description

**100% Remote**

Our client, a leader in their industry, needs a Senior Manager, Digital Analytics and Optimization, to join their team in Burlington.

We can facilitate w2 and corp-to-corp consultants. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Responsibilities of the Senior Manager, Digital Analytics and Optimization:
  • Manage intake of digital analytics requests
  • Lead behavioral web analytics to deliver actionable insights, identify gaps in tracking, and make recommendations for optimizations
  • Ensure appropriate tracking is in place to measure success of campaigns and customer experience improvements
  • Determine all required data is ready for new releases and ad-hoc reporting
  • Use data to create self-service, automated reports to address common analytic asks
  • Conduct AB testing to identify area of improvement

Requirements of the Senior Manager, Digital Analytics and Optimization:

  • Bachelor's degree or equivalent experience and 5+ years of experience
  • Understanding of digital and web marketing
  • Mastery of an enterprise-level digital analytics platform and tag management tools, such as Adobe/Adobe Launch
  • Experience in Adobe Target and AB testing principles and execution
  • Experience with data visualization tools such as Tableau/Power BI

Please be advised- If anyone reaches out to you about an open position connected with Eliassen Group, please confirm that they have an email address and never provide personal or financial information to anyone who is not clearly associated with Eliassen Group. If you have any indication of fraudulent activity, please contact


Job ID: 370828

About Eliassen Group:

Eliassen Group provides strategic consulting and talent solutions to drive our clients’ innovation and business results. Our purpose is to positively impact the lives of our employees, clients, consultants, and the communities in which we operate. Leveraging over 30 years of success, our expertise in talent solutions, life sciences consulting, Agile consulting, cloud services, risk management, business optimization, and managed services enables us to partner with our clients to execute their business strategy and scale effectively. Headquartered in Reading, MA, and with offices from coast to coast, Eliassen Group offers local community presence and deep networks, as well as national reach.

Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Don’t miss out on our referral program! If we hire a candidate that you refer us to then you can be eligible for a $1,000 referral check!

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