Marketing Manager in McLean, VA at Eliassen Group

Date Posted: 2/3/2021

Job Snapshot

Job Description

Our industry leading technology client is seeking a Marketing Manager to oversee Public Sector Field Marketing initiatives. You will leverage a demonstrated track record of marketing program management and delivery with measurable results

Responsibilities of the Marketing Manager:
  • Partner with business teams to build marketing plan in line with enterprise goals
  • Plan and execute data-driven marketing activities to drive pipeline generation/awareness in the region
  • Own field marketing program to demonstrate value to support new customer acquisition and expansion
  • Manage regional calendar and email cadence to ensure optimal engagement
  • Collaborate with other marketing domains to build a cohesive overall strategy
  • Communicate all marketing plans and report program results to sales
  • Track program results, measure success, and report metrics via SFDC
Requirements of the Marketing Manager:
  • At least 5 years of relevant experience with enterprise marketing software
  • In-depth experience with Salesforce and Eloqua (or equivalent tools) to execute integrated demand generation programs and measure their effectiveness
  • Ability to articulate how marketing activities are contributing to sales success
Keywords: Marketing Manager, Field Marketing, Public Sector, Salesforce, SFDC, Eloqua

Job ID: 348563

About Eliassen Group:

Eliassen Group provides strategic talent solutions to drive our clients’ innovation and business results. Leveraging over 30 years of success, our expertise in IT staffing, Agile consulting, creative services, managed services, and life sciences enables us to partner with our clients to execute their business strategy and scale effectively. Headquartered in Reading, MA and with offices from coast to coast, Eliassen Group offers local community presence, deep networks, as well as national reach. For more information, visit http://www.eliassen.com.

Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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348563