Senior Manager, Integrated Marketing
1100 BROADWAY #1800, CA
Category: Marketing
Industry: Financial Services
Reference ID: JN -042026-106238
Date Posted: 04/01/2026
Shortcut: http://careers.eliassen.com/B3dLRB
Description:
Hybrid 3 days/week in Oakland, CA
The organization seeks a Senior Manager, Integrated Marketing to lead the development and launch of a new subscription product through its first fully integrated marketing campaign. The role will establish integrated workflows, align Brand, Creative, Media, Product Marketing, and Growth, and drive full-funnel execution across channels. The manager will orchestrate cross-functional delivery, manage agencies, and define metrics to ensure an on-time, cohesive launch and a repeatable campaign framework. The engagement will emphasize structured planning, risk mitigation, and data-informed optimization.
Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.
Rate: $85.00 to $95.00/hr. w2
Responsibilities:
- Lead end-to-end execution of the integrated launch campaign from planning through go-live with alignment across marketing touchpoints.
- Stand up and operationalize an integrated marketing motion with clear inputs, timelines, dependencies, and deliverables.
- Drive cross-functional alignment and accountability across Brand Strategy, Creative, Media, Product Marketing, and Growth.
- Translate positioning with Creative and Brand Strategy into cohesive, consumer-facing campaign experiences.
- Apply a full-funnel lens to design and sequence channels across TV, OTT, digital, social, and in-product surfaces.
- Manage creative agency partners to meet deadlines and orchestrate creative across touchpoints.
- Partner with Program Management and Production on timelines, dependencies, and executional planning.
- Identify risks, gaps, and tradeoffs and drive resolution to maintain a fast-paced timeline.
- Collaborate with Analytics and Research to define success metrics, monitor performance, and capture real-time learnings for optimization.
- Establish a repeatable campaign framework for future integrated launches.
- Provide leadership and direction to integrated marketing contributors to ensure high-quality output under tight timelines.
Experience Requirements:
- 8+ years in integrated marketing, brand strategy, or creative strategy with hands-on campaign leadership.
- Proven experience leading 0 to 1 integrated campaigns or major product launches in fast-paced or ambiguous environments.
- Demonstrated cross-functional leadership with influence without formal authority.
- Deep understanding of full-funnel marketing and channel orchestration across brand and performance channels.
- Systems-thinking capability with process design to bring structure and scalability.
- Ability to use data and insights to guide decisions and optimize performance.
- Experience partnering closely with creative teams or agencies to deliver cohesive work.
- Comfort operating at both strategic and executional levels within condensed timelines.
W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.
Please be advised- If anyone reaches out to you about an open position connected with Eliassen Group, please confirm that they have an Eliassen.com email address and never provide personal or financial information to anyone who is not clearly associated with Eliassen Group. If you have any indication of fraudulent activity, please contact InfoSec@eliassen.com.
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Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. Eliassen Group’s Affirmative Action Plan (AAP) is available for inspection by any employee or applicant for employment upon request, during normal business hours of Monday through Friday, 8:30am to 5:30pm EST. Interested persons should contact Phaedra Wells at pwells@eliassen.com for assistance. It is unlawful in Massachusetts and Maryland to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Applicants with disabilities that believe they require an accommodation or assistance with a position, please email our HR team at hradmin@eliassen.com. This email inbox is designed exclusively to assist job seekers whose disability prevents them from being able to apply online. Emails sent for other purposes will not receive a response.
Please be advised that a number of fraudulent job postings have been released under the Eliassen Group brand.
Unfortunately, fraudulent job postings can happen. If anyone reaches out to you about an open position connected with Eliassen Group, never provide personal or financial information to anyone who is not clearly associated with Eliassen Group
If anyone seemingly from Eliassen Group has ever requested this personal information in the past or does so in the future, please contactInfoSec@eliassen.com.
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