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Strategic Marketing Advisor in Durham, NC at Eliassen Group

Date Posted: 6/13/2019

Job Snapshot

  • Employee Type:
    Contractor
  • Location:
    Durham, NC
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    6/13/2019

Job Description

We have an exciting opportunity for a Strategic Marketing Advisor with our industry-leading client in Durham.

We will accept corp to corp or w2 contractors. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Responsibilities of the Strategic Marketing Advisor:

  • Provide insights, reporting and recommendations towards strategic & tactical steps to improve future engagement strategies for multi-channel, multi wave campaigns outreaches. 
  • Proactively identify, evaluate and lead implementation efforts with Analytics/IT partners & vendors for all data and insights needs towards data driven consumer engagement, Omni-channel maturity & digital transformation. 
  • Advise guide and influence future campaign designs, based on facts & performance insights, including but not limited to adoption of test driven strategies, development of A/B testing framework for message/content & consumer segments. 
  • Deep analysis of data & insights to develop holistic recommendations towards future consumer outreach strategies that effectively drive business outcomes and maximize ROI 
  • Business lead & product manage key analytics tools (dashboards, insights, reports) in partnership with analytics/IT organization 
  • Mature data /tracking standardization & insights adaption within CRM ecosystem towards data driven consumer engagement & incentive program optimization strategies. 
  • Organize, optimize and communicate progress towards the completion of overall work portfolio. 
  • Support senior advisors and team members with data analysis and insights recommendation story telling. 
  • Devise strategies, mature & standardize processes on campaign metadata tracking & campaign pre-launch validations to support improved campaign outcome measurement. 

Requirements of the Strategic Marketing Advisor:

  • Bachelor’s degree with at least 4 years’ experience in strategic/business development, strategic planning, marketing strategy or product developmentOR Master’s degree with at least 2 years’ experience as stated above. 
  • Candidate must have solid background and experience in marketing, product development, market engagement plan development and /or marketing communications strategy/planning, as determined by the specific business area’s needs. 
  • Experience serving as a liaison to business executives, internal and external, and other outside advisors 
  • Should have some experience related to the management and delivery of programs, projects and work efforts in a portfolio-based environment

Keywords: Marketing, Marketing Advisor, Strategic Advisory, CRM, product development

Job ID: 320164

About Eliassen Group:

Eliassen Group provides strategic talent solutions to drive our clients’ innovation and business results. Leveraging over 30 years of success, our expertise in IT staffing, Agile consulting, creative services, managed services, and life sciences enables us to partner with our clients to execute their business strategy and scale effectively. Headquartered in Reading, MA and with offices from coast to coast, Eliassen Group offers local community presence, deep networks, as well as national reach. For more information, visit http://www.eliassen.com.

Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Don’t miss out on our referral program! If we hire a candidate that you refer us to then you can be eligible for a $1,000 referral check!